I am pleased to announce the publication of my latest chapter:
Institutions and Co-Creation of Value in the Service Ecosystem of Clinical Trials for the Development of New Medicines
Walter Bataglia, Faïz Gallouj, Ana Carolina Simões Braga, José Carlos Hoelz
In this new book chapter, we explore the relationship between regulation for clinical trials, national cultural practices, and the co-creation of experience and value within clinical trial ecosystems in Brazil. We provide a detailed analysis of Brazilian regulations for the development of new medicines, as well as cultural practices, and conducted in-depth interviews with clinical trial coordinators from CROs in Brazil, gathering insights based on their experiences. Our findings indicate that national cultural practices and regulations significantly influence the co-creation of experience and value in the clinical trial services provided by CROs.
#ClinicalTrial #Regulation #NationalCulture #EcosystemGovernance #RegulatoryDecisionMaking #ValueCreation #ValueDestruction #ExperienceCreation #InstitutionalTheory #HealthAdministration
Please feel free to contact me should you wish to discuss this further or explore potential collaborations in this area.
Apologies for any cross-posting. Kindly forward this message to any colleagues who may be interested.
The chapter is in my new book:
Impacts of Innovation and Cognition in Management
Editors: Walter Bataglia, Liliane Cristina Segura
Copyright: © 2025 | Pages: 566
The book is available on hard and soft covers, e-book, and on demand (individual chapters).
The book chapters are:
Chapter 1 - Cognitive Capacity in Management and Organization Research: A Review and Agenda for Future Research
Emmanuelle Reuter, University of Neuchâtel, Switzerland
Chapter 2 - Role Expectations and Managerial Values Prioritized by Brazilian Managers When Making Decisions
Maria Luisa Mendes Teixeira, Universidade Presbiteriana Mackenzie, Brazil
Klaus Boehnke, Constructor University, Germany
Sarah Santos Alves, Universidade Presbiteriana Mackenzie, Brazil
Chapter 3 - The Implication of Absorptive Capacity in the Strategic Decision- Making Process
Rosana Yasue Narazaki, Universidade da Beira Interior, Portugal
Silvio Popadiuk, Universidade Presbiteriana Mackenzie, Brazil
Ricardo Gouveia Rodrigues, Universidade da Beira Interior, Portugal
Chapter 4 - The Effect of Operational Capabilities, Absorptive Capacity, and Management Processes on Market Performance
Ronaldo Gomes Dultra de- Lima, Universidade Presbiteriana Mackenzie, Brazil
Yen- Tsang Chen, Neoma Business School, France
José Carlos Tiomatsu Oyadomari, Universidade Presbiteriana Mackenzie, Brazil
Octavio Ribeiro Mendonça Neto, Universidade Presbiteriana Mackenzie, Brazil
Chapter 5 - Narcissism and Corporate Sustainable Performance: Conceptual Analysis and
Measurement of These Constructs from Accounting Publications
Davi Jônatas Cunha Araújo, Universidade Presbiteriana Mackenzie, Brazil
Isabel- María García- Sánchez, Universidad de Salamanca, Spain
Saudi Yulieth Enciso Alfaro, Universidad de Salamanca, Spain
Chapter 6 - The Effect of ESG Practices on Firms´ Financial Performance of Environmentally Sensitive Industries
Michele Nascimento Jucá, Universidade Presbiteriana Mackenzie, Brazil
Polona Domadenik Muren, University of Ljubljana, Slovenia
Chapter 7 - The Influence of AI on the Accounting and Finance Sector and Its Implications
Liliane Segura, Universidade Presbiteriana Mackenzie, Brazil
Abu Naser, London Metropolitan University, UK
Rute Abreu, Instituto Politecnico da Guarda, Portugal
Chapter 8 - High- Frequency Data and Machine Learning
Eli Hadad Junior, Universidade Presbiteriana Mackenzie, Brazil
Chapter 9 - Rethinking Transformational Training in Small- Scale Industries in Ghana
Richard H. Afedzie, Pentecost University College, Ghana
Frank Antwi, Pentecost University College, Ghana
Chapter 10 - How Institutional Pressures Drive Learning and Memory in Organizations
Marcello Cosa, Università Cattolica del Sacro Cuore, Italy
Chapter 11 - Understanding and Measuring Innovation Capacity in Services
Gilberto Perez, Universidade Presbiteriana Mackenzie, Brazil
Claudio Jardim Vargas, Universidade Presbiteriana Mackenzie, Brazil
Faïz Gallouj, Université de Lille, France
Chapter 12 - Towards a Sociocognitive Perspective on Ecosystem Leadership: A Review
of Literature and an Agenda for Future Research
Dmitrii Shevchuk, University of Neuchatel, Switzerland
Emmanuelle Reuter, University of Neuchatel, Switzerland
Chapter 13 - Institutions and Co- Creation of Value in the Service Ecosystem of Clinical
Trials for the Development of New Medicines
Walter Bataglia, Universidade Presbiteriana Mackenzie, Brazil
Faïz Gallouj, Université de Lille, France
Ana Carolina Simões Braga, B2E CoLAB, Portugal
José Carlos Hoelz, FATEC, Brazil
Chapter 14 - Cognitive Dissonance and Customer's Online Purchase Intention: A Systematic Literature Review, Future Research Directions, and Conceptual Framework
Meenakshi Devi, Lovely Professional University, India
Veer P. Gangwar, Lovely Professional University, India
Chapter 15 - Innovation Dynamics in European Countries Post COVID- 19
Maria Manuela Santos Natário, Polytechnic of Guarda, Portugal
João Pedro Almeida Couto, University of the Azores, Portugal
Rute Abreu, Instituto Politécnico da Guarda, Portugal
Pedro Miguel D. Duarte de Oliveira, Polytechnic Institute of Santarém, Portugal
Constantino Mendes Rei, Polytechnic of Guarda, Portugal
Chapter 16 - Formulation Is Implementation: The Performativity of Valuation and Business Modelling in New Ventures
Denis Forte, Universidade Presbiteriana Mackenzie, Brazil
Harry Sminia, Strathclyde Business School, UK
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Walter Bataglia
Full Professor
Mackenzie Presbyterian University
Brazil
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