Organization and Management Theory OMT

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Invitation to PDW - Teaching Social Media

  • 1.  Invitation to PDW - Teaching Social Media

    Posted 07-06-2012 11:28
    Dear OMT'ers,

    Over the past seven years on-line social platforms, such as eHarmony, Facebook, Twitter or Zynga, have attracted hundreds of millions of users and changed the social fabric in fundamental ways. More companies are incorporating these platforms into their strategies, requiring our students to understand how these platforms work and how to leverage them for profit. This PDW features teaching materials, and showcases various teaching approaches (most of which have been crowdsourced) to help you incorporate teaching materials on this topic into your class, or perhaps start a new course on social media or social platforms. 

    This session is scheduled for Saturday, August 4th, at the Hynes Convention Center, Room 309 at 10.15am to 12.15am. Karim Lakhani, Gerald Kane, and John Gallaugher and myself will be leading the workshop. Please pre-register for this session by going to: http://www.regonline.com/register/Checkin.aspx?eventId=1018780. Once you register, we will send you a link to a website with all of the teaching materials. Also, please feel free to send any materials you have developed and we will include it there.

    If you have any questions regarding this, please do not hesitate to email me. Thank you! 

    Misiek
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    Mikolaj Jan Piskorski, Associate Professor of Business Administration and Richard Hodgson Fellow
    Harvard Business School, Boston, MA 02163. +1 617 495 6099 or @mpiskorski on Twitter.
    Expertly assisted by Evan Steinberg (esteinberg@hbs.edu) or +1 617 384 5844