Organization and Management Theory OMT

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"Going Viral" author interview

  • 1.  "Going Viral" author interview

    Posted 04-24-2014 11:51
    "Going viral" has become a buzzword, but what does this term mean? What is a "digital event" and how does grassroots sharing relate to mainstream media promotion? And why is it important for today's businesses large or small to understand the significance of this digital phenomenon? What does virality mean for personal, professional or business reputations? 

    As scholars, what theoretical and research frameworks can we use to study virality and its impacts?

    Karine Nahon and Jeff Hemsley discuss their research for their interesting and timely book in this interview: http://bit.ly/1gQSa1v . More about their book, Going Viral, here: http://bit.ly/1gQTscY. 

    Best,
    Janet

    Janet Salmons Ph.D.
    Capella University School of Business and Vision2Lead
    Site-     http://www.vision2lead.com
    Follow Twitter @einterview 
    Coming soon from Sage! Qualitative Online Interviews
    PO Box 943
    Boulder, CO 80306-0943
    jsalmons@vision2lead.com