Dear all
In the run-up to ANZAM in Adelaide next week, Emerald is delighted to announce the publication of volume 31 of Research in the Sociology of Organizations on 'Categories in Markets: Origins and Evolution'. This volume is edited by Greta Hsu, Giacomo Negro and Özgecan Koçak. Further details and a table of contents follow.
Kind regards
Rebecca Forster
Assistant Commissioning Editor
Categories in Markets: Origins and Evolution
Research in the Sociology of Organizations, Volume 31
Series Editor: Michael Lounsbury
Volume Editors: Greta Hsu, Giacomo Negro and Özgecan Koçak
ISBN: 9780857245939
EISBN: 9780857245946
Synopsis
Consumers, producers, critics, and other market agents rely on socially constructed categories like “craft” beers, houseware “collectibles”, and “thriller” films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as given, researchers increasingly acknowledge that category emergence, development, and functioning represent key aspects of how markets work. Take, for example, the US brewing industry, which has become segmented into mass versus speciality producers. Many beer lovers, who appreciate the characteristics of a beer made by small, speciality breweries, are not willing to buy an equivalent beer made by an integrated, major producer. Knowledge of what speciality beer has come to mean and represent to consumers as the product of an authentic, artisanal production process and delivery is crucial for our understanding of how this market and competitive dynamics within it have evolved.
This volume focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. It consists of original contributions to theory and empirical research by a diverse group of esteemed authors. Topics explored include how new categories emerge, become enacted and gain consensus, how categories are used by market agents (including as tools for interpretation, as mobilization frames, and as cognitive infrastructures for learning), and how category systems change over time. These topics are explored from a variety of perspectives: new institutional theory, organizational ecology, social movement theory, and socio-cognitive theories of markets. The breadth of perspectives in this volume attests to the importance of this topic to sociological studies of market processes.
Table of Contents
Part I Introduction
Research on Categories in the Sociology of Organizations
Giacomo Negro, Özgecan Koçak and Greta Hsu
Part II: How Categories Emerge
Legitimizing Illegitimacy: How Creating Market Identity Legitimizes Illegitimate Products
Michael Jensen
Identity Sequences and the Early Adoption Pattern of a Jazz Canon, 1920-1929
Steven Kahl, Young-Kyu Kim and Damon J. Phillips
Organizational Form Emergence and Competing Professional Schemata of Dutch Accounting, 1884-1939
Sandy Bogaert, Christophe Boone and Glenn R. Carroll
Part III: How Categories Are Used
Crossing a Categorical Boundary: The Implications of Switching from Non-Kosher Wine Production in the Israeli Wine Market
Peter W. Roberts, Tal Simons and Anand Swaminathan
The Consequences of Category Spanning Depend on Contrast
Balázs Kovács and Michael T. Hannan
Organizational Evolution with Fuzzy Technological Formats: Tape Drive Producers in the World Market, 1951-1998
Glenn R. Carroll, Mi Feng, Gaël Le Mens and David G. McKendrick
Activists, Categories and Markets: Racial Diversity and Protests against Walmart Store Openings in America
Hayagreeva Rao, Lori Qingyuan Yue and Paul Ingram
From Categorical Imperative to Learning by Categories: Cost Accounting and New Categorical Practices in American Manufacturing, 1900-1930
Marc Schneiberg and Gerald Berk
Part IV: How Categories Change
Identity Repositioning: The Case of Liberal Democrats and Audience Attention in British Politics, 1950-2005
Soorjith Illickal Karthikeyan and Filippo Carlo Wezel
The Duality of Niche and Form: The Differentiation of Institutional Space in New York City, 1888-1917
John W. Mohr and Francesca Guerra-Pearson
Category Currency: The Changing Value of Conformity as a Function of Ongoing Meaning Construction
Mark Thomas Kennedy, Jade (Yu-Chieh) Lo and Michael Lounsbury
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