Organization and Management Theory OMT

Saturday, Aug 9 2008 12:30PM - 3:00PM at Anaheim Convention Center in 201C,  sponsored by TIM & MED Division

We know that the world economy is increasingly dominated by service activity. Yet, the teaching and research activities of scholars often do not reflect this reality: More attention is given to products than services. More attention is given to internal organizational decisions, processes and structure than customer desires and experience.

Though prototyping tools are widely used for product innovation little is known about prototyping for service innovation. This TIM & MED PDW emphasizes these challenges. Building on research findings we have designed a workshop that allows participants to use their own experience as customers to imagine a specific service environment (tourism, health or financial services) and prototype new innovations. Paired groups will use different prototyping tools to experience the magic of prototyping service innovations.

We hope the workshop experience and discussion will highlight the importance of services and approaches how to develop them, emphasize the breath of customer desires in different service environments, and illustrate the possibilities for value-adding service innovation. The more specific takeaways of the workshops are: Experience with prototyping as a potential teaching and research tool and examples of service innovation in different service environments.

Excited? Pre-Registration is not necessary, but you are kindly invited to contact Anne-Katrin Neyer (anne-katrin.neyer@wiso.uni-erlangen.de) if you are interested in participating

Best regards, and sorry for any cross-postings!

Anne-Katrin Neyer, & Bernhard Doll, Kathrin M. Möslein & Anne S. Huff

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Dr. Anne-Katrin Neyer
Assistant Professor
University Erlangen-Nuremberg
Chair of Information Systems I -
Innovation & Value Creation
Lange Gasse 20
90403 Nuremberg / GERMANY
T +49-911 5302 264
F +49-911 5302 155
E anne-katrin.neyer@wiso.uni-erlangen.de