Dear colleagues,
We warmly invite you to our PDW, "Multiple Categorization: When Classification Systems Converge and Diverge," at AOM 2026 (Saturday, August 1, 4:45–6:45 pm, Sheraton Hotel, Philadelphia Ballroom North).
Organizations, products, and market categories are evaluated through multiple, distinct classification systems operating along cognitive, regulatory, and normative dimensions. While research has examined category spanning within a single system, we know far less about how entities position themselves across multiple systems, particularly when different audiences apply different evaluation schemes. This PDW treats multiple categorization as a distinct phenomenon and works toward a research agenda for it.
We are fortunate to have five panelists bringing their perspectives to these topics: Heewon Chae (Arizona State University), Stine Grodal (Northeastern University), Christi Lockwood (University of Virginia), J. Cameron Verhaal (Tulane University), and Eric Zhao (University of Oxford).
Part 1 is open to everyone attending. Part 2 is a small-group roundtable where you can discuss your own research, questions, or ideas directly with these panelists. No abstract or short paper is required. Space is limited, so we encourage you to register ahead: https://lnkd.in/dnSE2gWy
We look forward to seeing you in Philadelphia!
Magdalena Winkler, Eunice Rhee, and Jade Lo