Organization and Management Theory OMT

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Call for Extended Abstracts for "Hyped! Advancing Research on Hype about Organizations, Markets, and Technologies"

  • 1.  Call for Extended Abstracts for "Hyped! Advancing Research on Hype about Organizations, Markets, and Technologies"

    Posted an hour ago

    Are you interested in researching hype? Then this OMT sponsored PDW at AOM 2026 is for you! Submit your extended abstract by July 25th, 2026 to hype-pdw@googlegroups.com. 

    Hype is all around us-and it evolves fast. It denotes collective excitement and inflated expectations about the future of a new venture, market, or technology, shaping stocks and flows of attention, resources, and legitimacy. Examples include hype about OpenAI, about the alternative meat market, and about cryptocurrency technology. 

    This PDW will dive into the phenomenon of hype and equip scholars with tools to study it. The workshop consists of four parts: 

    1. An introduction to research about hype 
    2. Keynote talks by 
      1. Matthew Grimes (University of Cambridge)
      2. Neil Pollock (University of Edinburgh)
      3. Charlene Zietsma (University of Michigan) 
      4. Raghu Garud (Pennsylvania State University), Nelson Phillips (University of California, Santa Barbara), and Yuliya Snihur (IESE Business School)
    3. An open discussion 
    4. Facilitated roundtables with keynote speakers and additional scholars with expertise in hype research:
      1. Christian Hampel (Imperial College London)
      2. David Kirsch (University of Maryland)
      3. Emily Decker (Neubert) (Texas Christian University)
      4. Jeff York (University of Colorado Boulder)
      5. Rebecca Karp (Harvard University)

    The first three parts are open to all AOM 2026 attendees. Those wishing to receive feedback on a research idea at the roundtables are invited to e-mail hype-pdw@googlegroups.com by July 25, 2026 with 1) an extended abstract (max 2 pages) and 2) a brief statement about the challenge you'd like help with. Slots will be filled on a first-come, first-served basis. Participants will learn what the current state of research about hype is, explore promising research opportunities, and receive feedback on conducting research about hype. 

    Hype is a distinct phenomenon and a potent force in business. Understanding how it operates-and the opportunities and risks it brings for entrepreneurial business leaders, investors, and policymakers-is essential. This PDW invites scholars, especially PhD and early-career researchers, to join in advancing research on this exciting and consequential topic. 

    If you have questions about submitting or the session in general, please email hype-pdw@googlegroups.com.



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    Aaron Pagel
    PhD Candidate
    University of Oregon
    apagel@uoregon.edu
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